Rural Yellow : What the Rural Youth Wants ?

if you ever had a chance to interact with the rural youth. you will find that they are extremely motivated and have high hopes of making a decent living. this is the premise with which they start their career with. however their hopes get dashed because of LACK OF RIGHT INFORMATION and the premium that is levied on them. 

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these guys are easy prey for city based conmen ubiquitously known as consultants. an average job search ranges from 3 to 4 years and at a huge cost which some times equals to their net annual income. so what do these people want? TRANSPARENCY and ACCOUNTABILITY are the answers.

the above two principles are the corner stone for success of Rural Yellow.

Rural Yellow : Empowering Rural India

as i was driving by the country side of Andhra Pradesh, I realised the huge gap after couple of interactions with the farmers named mr. kishan reddy and his bro-in-law. they had a story to tell and the story is about can they sustain their livelihood.

the biggest gap that appeared was "cost of information"... i will club it under the head "poverty punishment". the information that is readily available to we souls is at a huge premium and if this information can reach on time we will accomplish our first step towards creating a Empowered India.

the information that  i have been talking is about as basic information as "how can i avail the subsidized fertilizers provided by government of india"?

that was the day that i realised my CALL of inner self :: to work towards empowering india. that was when Rural Yellow was born.

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rural yellow aims to break the thorns and get the right information to reach the right person at the fastest possible time. www.ruralyellow.in